Wednesday, July 27, 2011

OK Go's New Video Is Everything It Should Be

So its not science, but I'm completely nerding out to OK Go's new video for the song "All Is Not Lost" and I had to share. Like all of their videos, it is pretty visually amazing, and really what's not to like about people dancing in seafoam green bodysuits. The answer is nothing. 

What is different about this video is that it is interactive. If you have Google Chrome (which you should have anyway because it is the best browser I've used to date) head over to this website, where you can personalize the video with your own message. Its a really interesting concept, and it makes the video a lot of fun, while pushing the envelope about what it means to connect with the music.

I'm a big fan of OK Go, and their most recent album Of the Blue Colour of the Sky. I saw them in October 2010 at Madison's FreakFest on Halloween and it was one of the most entertaining concerts I've ever attended. So take a few minutes to watch the video and listen to the music it will be a great break from whatever else you have going on, and show you something new about what it means to be creative in the music industry.

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